Wednesday, November 24, 2010

Youth

Great video looking at three generations of youth culture. This is from a Brazilian social and behavioral market ing research group Box1824.
Good senior editor Patrick James says:
"What stands out most about the Millennials might not be the dissolution of social groups or boundaries, but that we possess an unrivaled propensity for conspicuous navel-gazing. That said, our generation's willful surrender of privacy will, for better or worse, shape our collective consciousness. Though, as this video points out, by the time we make heads or tails of ourselves, there will be a whole new crop of young things changing the world. "




It is always weird for me since, by the numbers, I fall at the junction of Gen X and the Millennials. Perhaps that means I can embody parts of both. But I am well past what the video calls the top of the influential pyramid. 30 Rock does a great job of demonstrating how the middle agers are consistently out of the loop and trying desperately to fit in with the youth around them.

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