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One of the key questions with this data is which books are likely to be skipped or prohibited in this cataloging and what are the trends among them? And then more importantly, what trends to these book represent or add to? That's all probably covered in this paper but I haven't read it yet.
Another important difference from the Lexicon tool is that you can not look at trends in seasonality. The data that comes on in books isn't as spontaneous as that captured in Google searches, Facebook wall posts (recently removed), or tweets.